Malcolm Ocean's roamblog

metaphor

created 2020-02-25 · edited 2021-10-31 · open in Roam
  • status: thinking out loud, but I've now sent it to many people
  • Metaphor Design & Design Metaphors
  • Metaphors We Design By
  • Before UI design, or even UX design, is something like "semantic interaction" design, which is the design of the experienced meaning of using a system. This is done not visually or by talking about interaction patterns or features or goals-to-be-done, but by talking about the metaphor.
    • What sort of situation does this system allow or encourage me to understand myself to be in?
  • Metaphors are partially embodied in the words used for the elements of a system but ultimately a new metaphor does also require a new mode of interaction or it's just an old metaphor in disguise.
    • eg Intend has a list of items with a checkbox next to them, that it calls "intentions" instead of "tasks" or "todos".
      • Part of what legitimizes the use of a new word here is that those intentions have to be set afresh each day, so they are actively something the user is intending to do, not just a contextless "task". This structural change reinforces the different metaphor.
    • eg Gmail introduced labels instead of folders for emails
      • and these were legitimately different from folders—impressively, you could use them the same way, by archiving & applying just one label, but you could also apply labels to emails still in your inbox (including automatically with filters) and you could apply multiple labels to the same email. All of this powerfully emphasized the role of search
    • By contrast, Evernote doesn't have "files" & "folders", it has "notes" and "notebooks", and you can "stack" the notebooks.
      • This might look like it's an excellent use of metaphor, but the words they're using don't actually match how notebooks work at all. With (most) real notebooks, they're organized by date and you don't move the notes around within the notebook later. Also you can easily flip through them, and have multiple notebooks open at once.
      • So secretly this is just a reskinned version of the "files & folders" metaphor! Nice try—can't fool me.
      • If you want a notes app with a genuinely new metaphor, look no further than the app you're in right now: Roam, which is made by Conor who wrote the tweet below. It's using new metaphors on the deepest level.
  • Metaphor debt
    • People talk about technical debt in the context of software, but there's also huge metaphor debt. If Evernote has trouble competing with Roam, this will be part of why. They've invested a ton of resources not just in the specific implementation of their software but in the entire meaning of what notes are and what it means to take notes or organize them.
    • In addition to designing new empowering metaphors & meanings for something you're creating, you can also also use metaphor design to illustrate shortcomings with existing / competing systems.
    • I did this without being consciously aware of it in designing Complice, with the metaphor of "staleness" as a problem most other task systems have, which we use throughout the site copy and onboarding emails, as well as in blog posts that elaborate on the metaphor, like Designing a fridge to reduce spoiled food
    • People resonate with the staleness metaphor a lot, and even though solutions are way harder than problems, my ability to point at the problem in a new way gives people some hope I might have a solution for them
      • > I was actually about to delete this onboarding email after a quick scan when the boldfaced "they go stale" caught my attention.
    • Another example.
      • Using the metaphor of addiction, it manages to imply various things:
        • Just because you want something doesn't mean it's good for you.
        • Just because there's a market for a product doesn't mean that those selling it are benefitting the world.
        • There's a deeper problem here to be solved, and slack is just treating the symptom of that problem, and in the process, reinforcing the generator.
      • I have made a few design docs:
  • More examples
  • Related to metaphor design
    • Series by a designer I like on visual metaphors (only Part 1 up as of June 14th, 2020)
    • Frank Chimero - What Screens Want
      • > For instance, if I say “This is a Trash Bin,” you may not know a computer’s file management system or directory structures, but you’ve got a pretty good idea of how trash bins work, so you can deduce that the unwanted files go in the trash bin, and you’ll be able to retrieve them until the bin is emptied.

        > Metaphors are assistive devices for understanding.
      • He makes a powerful analogy with a presentation on how plastic transformed manufacturing
      • He talks extensively about skeumorphism, which is a kind of extreme metaphorical conceit()
      • > Flux is changing the colors of your website at night, to customize for a different reading experience based on time.
        • yes! this is a natural thing for a screen to do
    • "Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization's communication structure." — Conway's Law
    • Metaphoria by Rubin Battino
    • book by Hofstadter
    • maybe relevant workshop:
    • this guy runs a site called useronboard.com where he breaks down apps' onboarding processes in extreme detail, and he's very conscious of the meaning-level of what's happening
    • Notes from a chat
      • Metaphor design sounds fascinating!
        I've been reading through the metaphor sections in 'Figurative Language' by Barbara Dancygier, but it's mainly a breakdown of how metaphors are constructed and how people's cognition is affected by them.
        I would love to hear about what you're reading!
      • Robin Goins (@coponder)
        • Would love to chat about metaphor design sometime - it reminds me of my interest in Naming Things Well (though it seems hard to find a good resource on this. Someone once pointed at Conceptual Engineering as a lead, curious if you've looked into that.)
  • Metaphors Matter thread: