adversarial metaphor design
No content on this page itself — see linked references below.
2 linked references
metaphor
- In addition to designing new empowering metaphors & meanings for something you're creating, you can also also use metaphor design to illustrate shortcomings with existing / competing systems.
- I did this without being consciously aware of it in designing Complice, with the metaphor of "staleness" as a problem most other task systems have, which we use throughout the site copy and onboarding emails, as well as in blog posts that elaborate on the metaphor, like Designing a fridge to reduce spoiled food
- People resonate with the staleness metaphor a lot, and even though solutions are way harder than problems, my ability to point at the problem in a new way gives people some hope I might have a solution for them
- > I was actually about to delete this onboarding email after a quick scan when the boldfaced "they go stale" caught my attention.
- Another example.
- Using the metaphor of addiction, it manages to imply various things:
- Just because you want something doesn't mean it's good for you.
- Just because there's a market for a product doesn't mean that those selling it are benefitting the world.
- There's a deeper problem here to be solved, and slack is just treating the symptom of that problem, and in the process, reinforcing the generator.
- I have made a few design docs:
July 9th, 2021
- adversarial metaphor design - made its own page to reference