valley of mismatch
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July 30th, 2021
- coins a useful term valley of mismatch, when old metaphors are being applied to new technology or behaviors, making the new thing look worse than the old thing because it's still functioning in the old's terms
- > I know, remote workers have been just around the corner for 20 years. And they are on the rise, but we’re still crossing the valley of mismatch, trying to apply the logic of the old paradigm to the new one. For now, remote work still means “just like colocated work, only with worse image and sound.” And as VCs like to repeat, it takes a 10x improvement for a new solution to replace the status quo. We need to find the workflows native to remote before it can replace colocation. You’ll know we’re there when we replace “Slack isn’t working for this — let’s meet in person?” by “in person isn’t working — let’s meet in VR?”