Thread on GCI homepage redesign

type: tweetstorm

status: draft

🧵 Thread on redesigning the Goal-Crafting Intensive landing page to be more meta-systematicity oriented

New Years' 2017, me & Benjamin launched an event called "GCI". In the years since, the event has evolved and so has our understanding of what we've been doing the whole time.

Jan 2020 we got feedback from one of the participants saying:

> If I'd just seen the page, without knowing you on twitter... I'm not following you but I've seen other people I follow interact with you, and it was like “oh, if *this* guy is running this, that seems interesting”

That highlighted to me pretty clearly the divergence between our marketing and what we actually offer.

So when we started planning midyear GCI sessions for June 27 & 28 this year, I thought it would be cool to change the landing page.

Here's my process!
twitter.com/Malcolm_Ocean/status/1236381256109248512

Here's what's currently above the fold.

Still lots I like about this, but it's super generic. "Get somewhere"—where?

Nor does it indicate that we have a novel & remarkably fluid approach to goal-setting & planning—this ain't your daddy's SMART goals & linear plans.

me: can I just put that? "this ain't your daddy's SMART goals & linear plans"

also me: umm… you could, but it's not actually really Malcolm/Complice aesthetic, and moreoever it still doesn't say what it *IS*

things to include

Sources