people like feedback more when it's delivered as if they're gonna like it
may be more true for some people than others! I'm definitely such a person
this means there are two stable attractors, where for Person A
Person B delivers feedback as if Person A will appreciate it, and A does, which reinforces B's capacity to deliver feedback as if A will appreciate it
Person C delivers feedback as if Person A will freak out, which A reacts against, which reinforces C's sense that giving feedback to A is a fraught endeavor