September 2nd, 2026
- host events more easily using conditional commitment w coliven platform, via Richard Bartlett
- > conditional commitment (I will if you will) solved one of the most difficult parts of my business model
before: any time I launch an event, I have months of doubts and stress because I don't know if tickets will sell, do I wait for last minute buyers or cut my losses and cancel. I hated it
after: when I launch an event I have to sell 10x deposits within the first 3 weeks, otherwise we cancel and everyone is refunded. concentrates my marketing effort into a small window. puts prosocial pressure on people to commit early or miss it. massively reduced opportunity cost bc worst case I lose 3 weeks of promo time instead of 3 months